What you guys think? Turns out it will be called XE and not XS.
Jaguar XE confirmed as BMW 3-series rival | Autocar

 

I'm not liking it. Maybe it will grow on me once they arrive. I didn't care much for the f coupe or the xk either. I think Jaguar may be spreading themselves too thin with all these new models. I think they'd be better off marketing what they have instead.

 

I will also reserve judgment for when it arrives, but so far i like the frontal shot. Although a lack of brand exclusivity will obviously result from new models being tailored to different price points and shoppers, it honestly makes sense for the company as a car company. You need to be able to go toe-to-toe with your competitors for the dollars of the people who are out there buying cars in the mid level / high end luxury segment. If executed right it will boost their revenue and hopefully lead to increased R&D on their limited release performance-based models in the future.

 

I may like the nose a little more than i do on the XF as it's little more square.

I personally welcome the new Jaguar models, whatever they may be. Yes, some of the exclusivity will fade away, but overall, in return we, as consumers will get better cars.

At this point, if they don't continue in the direction they are, they will be no more because the competition is so strong.

Here is another picture that surfaced the internet a while ago. Not sure which i like better.

 

The second picture looks like a baby xf and the first looks like a baby xj. I prefer the second.

I think this is good for jaguar as it can serve as an entry into the brand and eventually other more expensive models. At the end of the day, that benefits everyone.

 

I dont like the XF or the new XJ , so the chances of me liking this are quite remote. The modern BMW grilles nod at their past heritage ..Jag needs to follow that example . Jaguar /Land Rover are doing well at the moment , but they need some serious thinking & not rest on their Laurels ...

 

Styling , Styling , Styling.....stop depending on computers to do all the work ..putes dont have passion !!

 

F type has a lot of E type in it, no?

The XK resembles the old XKE.

Both XF and XJ have quad bowls in each headlamp like the older Jags. They all have the power bulge on the bonnet, like the older Jags. And, the interiors are flooded with acres of wood.

I think that as much companies like to maintain their heritage and incorporate it into the brand, it can be detrimental at the same time. Hanging on to the past too much, will pull you down.

Look at the 911. If it wasn't for the Cayenne and the Panamera to fund the R&D for the 911, they wouldn't be around today as a company.

 

I think it looks pretty fabulous and definitely looks a part of the new-style Jagaur family of sedans. Thank god they decided against XS!!! As previously discussed on here, all kinds of problems with that moniker, and at least the sedans will go in alpha order...

Jaguar definitely needs this volume leader, and it should be a great feeder to the larger cars.

 

Defintely waiting to see the final product. Way too hard to judge from sketches...been fooled both good and bad without seeing a vehicle in the flesh. And as long as it's a good car with good performance I think it will help the brand. Might also get rid of the XF 2.0, as it will then be the volume and mileage leader for CAFE standards. They can't seem to give them away, and from driving a few as service loaners, I can understand why. Too big a car for too little motor. A smaller car with aluminum architecture will do much better with that engine. I drove an Evoque as a loaner and it was much better than the XF with the 4 cylinder and I think weight was a big factor.

 

>I dont like the XF or the new XJ

I'm afraid I'm going to have to agree with Five Speed. I really think that Jaguar lost something distinctive when they "modernized" the styling.

That's why I bought my '08 Satin Edition S-Type 4.2 rather than an XF. It's the last Jaguar that looks like a Jaguar and is a car that everyone recognizes as a Jaguar when it arrives.

But I suppose one can't stop progress... :-(
================================================
Jaguar - it's not an automobile, it's a Motorcar

 

you have no idea .... LOLZ ... as for competing with the 3 series, how are they going to put 400hp in that thing in the R-S version to compete with the M3? The V6S is not putting out that kind of hp.

 

PAB,

That's the problem with progress. When the new thing comes out there will always be a certain percentage of people who cling to the old because it's familiar. But if it's always familiar, it's never fresh enough to draw new people into the fold and it eventually becomes something that only old people will like (see Jaguar before Ford purchased them). And worse, that's what everyone else's perception was as well, Jags were for old fogies with stogies. The only sporting Jag was the XK and that get's lumped in with the SL, and everyone knows the SL isn't a sports car and that it's most frequent destination is the country club. That's why Jaguar had to change styling to a more contemporary design.

I'm 44, and if Jaguar hadn't changed the styling I wouldn't be here right now. If you go back to what Sir William Lyons said a Jaguar is supposed to be (grace, space and pace), they are still right on target. I could have bought a BMW, but I don't like the look and feel of their interiors, too sterile, they all look alike. I could have bought a Mercedes, but I don't like the their driver interface and they are all getting the high, rounded front end that I think looks ridiculous (see redesigned CLS). Could have bought a CTS-V but it's styling, especially in the interior, was way to futuristic and angular for me. Considered getting an Audi S5, but when looking at the Jaguar's advantages in the three key areas (again grace, space and pace) along with the considerable depreciation Jaguars have inherited from the pre-2009 days (thank not being progressive during the previous 30-50 years for that), the 2010 XFR for $40K was the obvious choice.

And a lot of the prestige of the car goes with the marque, not the look. I told people I got a Jaguar and they said things like "Didn't think you were that pretentious to get a Jag" and "Wouldn't have picked you as a Jag guy". But with more buyers like me, and many others on this forum with SC's, XJR's and XFR's showing the general public what a Jaguar has come to be...performance to keep up with or beat traditional sports cars, very clean and modern exterior styling and a traditional interior that feels like nothing under $150K or non-English. It's a blend that is very satisfying to all that experience it and changes the perception of Jaguar to no longer being a rich senior citizens' choice or the car the "Equalizer" drove. And if you get the Equalizer reference, you're probably over 40. Speaking of that show, it also perpetuated the thought that a Jaguar was supposed to be driven by a late 50's or early 60's gentleman with an English accent that wore gloves and a top coat everywhere. And if the car doesn't look different, the idea of who should drive it goes on in perpetuity and no young people ever get excited about it.

There are few cars that can continue to stay the same and still garner favor with buyers. Most are in the ultra luxury or sports car genres. Rolls Royce, Bentley, 911's...struggling for others...my point is that even Ferrari and Aston Martin continue to sharpen the styling on their vehicles to be something new with every generation. Because if you do the same for too long, you lose the next generation of buyers and you go bankrupt. Keep certain cues (like Executive said) but move on. There will always be clean used versions on the market for those who can't evolve, which helps resale values as well. And I'm not taking a shot at you PAB for buying what you like, but remember, there is a reason why JLR is doing so much better now financially than before. I don't remember seeing memorable Jaguar commercials before about two years ago, now they are on almost every commercial break during Lakers games and they even sponsor a segment of the game. They weren't making cool Super Bowl commercials and getting in the mind of some 14 year old boy or girl who will someday make enough money to buy what they aspired to in their youth. I grew up thinking the M5 and AMG E class were the thing I really wanted to get when I had the money. A lot of the reason for the popularity of those two cars is that those in my generation had them as dream cars and are now in a position to make that dream come true.

Funny thing is even with that adolescent/young adult dream of the perfect 4 door performance car in my head coming from Germany, when I had the opportunity, I bought a Jaguar. And if it still looked like an S-Type I wouldn't have. Sorry, but that type of progress seems good to me and gave me a choice that I didn't see coming. I'm loving my decision and unless they choose not to evolve for the next generation, I'll replace this Jag with another. Hopefully whatever they come up with will still give me the feeling of owning the road with power and handling, the sumptuous look and smell of the leather and wood, and the ability to make people who walk by say "That is a such a beautiful car". If I have to explain what it is to them, I don't mind. I know, and those in the know know. And at some point, all those cool commercials will let them know what it is as well. I just hope they don't make so many that they become passe like an M5 and no one other than car people even seem to notice.

 

What he said.

I purchased a new '13 XFR last week. Admittedly i'm on the younger end (still in my 30s), but there is no way I would have ever considered a Jaguar if not for the complete revamp in their design once Ian Callum started calling the design shots.

With the launch of the F-Type and the upcoming XE, it seems like Jaguar is really hitting its stride from a breadth of offerings perspective. Hopefully (for my resale value's sake) they can continue to improve on their reliability reputation (my minor sunroof issue I just discovered notwithstanding, ha).

 

Another teaser released by Jaguar.
Introducing the Jaguar XE | Jaguar USA - YouTube

 

>That's the problem with progress.

Well said, and I know that when my S-Type needs to be replaced it will be and by an XF.

Because it will still be a Jaguar and that still means something!
================================================
Jaguar - it's not an automobile, it's a Motorcar

 

I've always liked Jags and quite liked the s type. In fact if you look at the shape of the trim around the doors etc (is that called the glasshouse?) in the XF, it looks a lot like the s type. But it wasnt until I saw the XF that I really "had to" have a Jag. I bought it essentially as soon as I saw one (silly me, had to deal with the issues of a new model) and I think that they are still miles ahead of the competitors for looks and interior. I'm looking forward to the XE. It is earmarked as my missus' next car, after having been disappointed by pretty much everything we've considered for a premium compact to replace her s40T5. The XE will be longer than we would have liked, but I suppose that the size of all compacts is creeping up, the 3 series and A4s are probably a foot longer than they were 10 years ago, and that will be a minor inconvenience.

 

Kyanite hit the nail in the head firmly.

I am quite excited about the upcoming XE. From what I have heard, they will hit the dealership in the next 12-14 months.

 

Well put Kyanite...

Only to echo what others have said... I am 34 years old. I bought my 2012 XFR when I was 32 years old... There is no way I would have remotely been interested in buying a Jaguar, till I had seen the XFR in a head to head comparison vs a CTSV (Comparison: 2009 Cadillac CTS-V vs. 2010 Jaguar XFR - Motor Trend).

I only came across that article as I was researching the CTS-V. I quickly changed my focus to research the XFR... I had been to a dozen dealerships (Audi, BMW, Mercedes, GM, etc...) and every single test drive ended with me walking out the door weighing things out...

After reviewing this article in late 2012, and having made a trip to my local Jaguar dealer and seen these vehicles in person... I was gone... I test drove a 2010 XFR, and I didn't leave the dealership without buying my 2012 XFR... For me it was a combination of new-redesign (2012) and Platinum coverage, that was the final push...

I know for many the new Jags are not the traditional look. I have always been aware of Jags and admired them, but I have never thought of myself owning one. With the redesign, you are appealing to a greater percentage of the demographics... I get compliments on the the Jaguar everywhere I go...

If I have friends or co-workers in my car and we step out, even if its a 5 min drive, they can not get over how many people simply stop and stare, and point as they see my car drive by... I would say Jaguar has done something right when it triggers such a consistent and positive reaction from onlookers and admirers... It was to a point where on occasion my wife would take the car out, she started thinking it was her getting noticed, but she eventually realized it was the "Jag-Effect"...

I think the XE, is a step in the right direction as it completes their line up for sedans (entry, midsize, and flagship)...

I know many will disagree, and not see the point, but I for one am excited for when the baby Jag SUV (CX-17) will get put into production, as it appears to be the perfect replacement for the wife's current Q5, Evoque is too small and the Range Rover/ Sport is too big... Again you will only be appealing to a wider demographic...

Jaguar must be doing something right, as I don't think they have been this big of a discussion in the last 20 years... I remember 2-3 years ago when the last James Bond Movie came out, with the XJ in it, it got a lot of attention and from then on its been success after success... There are die-hard BMW and Mercedes Fans that will never look at Jaguar, but I think even they are getting nervous as to the amount of noise being made by the British Auto-Maker... first the XKR, then XFR, then XKR-S, XFR-S, F-Type, F-Type Coupe, and lets hope the XE is a hit as well...

 

FYI, Cambo351 just posted this on the X-Type forum:

Guys, just so you know, we have added an XE section to the forum XE - Jaguar Forums - Jaguar Enthusiasts Forum

================================================
Jaguar - it's not an automobile, it's a Motorcar