Hi
I am trying to sell my Daimler 6, in France, where I live, but the various web sites to sell it, do not recognise the car as Just a Daimler, they give it title, based on the French ‘log book’ the Carte Gris, as a Jaguar XJ6, 2nd Generation . Where does that come from?
Can anyone help.
W

 

The car is technically a Jaguar, built by them in the same plant. Their Daimler line typically had a luxury-oriented specification whereas the Jaguars were usually more basic or sporty.

Potential buyers will shop for a Jaguar and pick your version if they like the spec. Therefore you ought to advertise the car with the other Jaguars.

Please excuse me if I have misunderstood your question.

 

It must be a peculiarity of the French registration system, as technically it's the fifth generation of the car to be an XJ6/ Daimler. I have seen references in other jurisdictions calling it "new XJ", so perhaps that's where it comes from? The Series 1 XJ was from 1968-72, Series II was 1973-78, Series III 1979-92, XJ40 1986-94 (yes, it overlaps Series III for the V12 cars) and yours is an X300 1995-97.

It is technically a Daimler, as that's a separate brand ( and will carry a different VIN designation) from a Jaguar. Related, yes, but not the same for legal/registration purposes.

 

Yes, absolutely. Just to make it more confusing, here (in North America) they were branded Jaguar because Daimler had comparatively little brand recognition. For example, my 1996 X300 4.0 is branded as a Jaguar Vanden Plas and has a leaper on the hood, a growler on the steering wheel, but also has a Daimler grill. When you line it up with other X300s at an event, the trim level differences are quite obvious, but nobody would think of it as a Daimler.

 

I wonder if they couldn't use the Daimler name in certain markets because another company was doing so.

 

Yep, Mercedes Benz has the rights to the Daimler name outside of the UK and are often referred to as Daimler-Benz………..

 

That is likely not true. Jaguar registered Daimler in the US and They have joint ownership of the name with Mercedes

https://www.jaguarheritage.com/daiml...ought-daimler/

“Daimler was consigned to the history books but the name is still jointly-owned by Daimler-Benz (Mercedes-Benz) and Jaguar Land Rover in a deal put together by Ford, just before they sold Jaguar and Land Rover to the Tata Automotive Group.”

 

interesting tho as it is not as clear cut as it seems on the surface.
over here in Australia we had the Jaguar and we had the Daimler. it does seem the Daimler (atleast now) is not all that common, i mean i suppose the Jaguar is not really either, but here Mercedes is associated with Daimler. it seems here merceds use Daimler to associate with their truck sales Mercedes, Freightliner, FUSO, not so much with cars.
not sure when anything changed here as Daimler seems to be associated with Jaguar up to a point, and then it seems to be associated with Mercedes. i think maybe Daimler being used here by Jaguar was up until around the time of the X300 but i am not sure.

 

Argh but also on those pages
Right at the very begin
"Meanwhile, Frederick Simms decided to take up an agency for Daimler engines and acquired the British rights, which includes the rights to sell in the British Empire and Dominion"

I guess the discussion could be what counts as a British Dominion now lol

Also when jaguar took over Daimler
" Meanwhile, Johannes Eerdmans, who had replaced both Hoffman and Hornburg as US distributor, had surveyed the SP250 market and reported to Lyons that the cars arrived in poor condition and were simply not selling. He also stated that Daimler was not a registered name in the USA and, though they had never traded as Daimler in the USA, Daimler-Benz in Germany could bring legal proceedings against Jaguar."


So anyones guess what the legal experts would say!

 

I just looked up the Canadian Intellectual Property office and the trademark Daimler has been registered in Canada since 1917, and the current owner is Jaguar Land Rover. In the United States, the Daimler trademark has only been registered since 2007 to Daimler AG in Germany. Prior to that the cars were always Mercedes-Benz, never Daimlers.

 

I guess Canada came under “rights to sell in the British Empire and Dominion”. USA and France doesn’t lol

 

No, Canada has always had an independent government, but especially back then the ties to Britain were much stronger. It would have been logical for British firms to do business within the Empire, if nothing else because it was a free trade zone. British manufacturers could import things into Canada duty free, German firms could not.

Many Canadians were either first generation immigrants from Britain, or of British decent then, so there was a natural preference for British products in the marketplace. Especially after the First and Second world wars, German products were not exactly looked favourably upon!

 

This is interesting, I always like a bit of research..
Canada became a (the first) self-governing dominion of the British Empire in 1867. It wasn’t until 1982 when all ties with the British parliament were severed.
You learn something new every day!

 

So maybe ´Daimler´wasn´t trademarked by Jaguar in France and that´s why the cars are registered as Jaguars.

 

There was a time when the use of the name was attempted. There was pushback and the only car that was in play was the SP250 which became the "Dart" and there was pushback on that as well. But from the archives here is a sample the use of the Daimler name.

 

on the note of Jaguar / Daimler history.
just saw this little gem come up at an auction site.
i can't afford to be buying it myself but i love it.

So this is just after Jaguar purchased Daimler, and it is the first Daimler to be built on a Jaguar platform and the last to feature a Daimler engine.
so a nice little piece of the companies history IMO.
Seems to mark the start of Daimler being the top of the line Jaguars.

https://www.lloydsonline.com.au/LotD...=0&lid=3802025

 

So what do I describe the car as? The selling web site will not accept the name Daimler only. Nor Jaguar Daimler as the log book does not indicate that. It is listed as I described above!
W

 

I have done a search and in France, Daimler does now mean Mercedes’ so there is no way you will ever be able to advertise your car as Daimler…..
The problem is Jaguar has used the name XJ on at least 9 different cars starting in 1968 up to 2019, showing a great lack of creativity lol

 

XJ6 like the website allows and call it a Daimler in the description?

 

That sounds like the best/only solution. Every Daimler since the MK2 based V8 250 (as found by Spud Maat) has ‘just’ been a top of the line trim level. So make a big thing of the better interior finish/softer ride etc …..