Well i know the beginning of the jaguar story of sidecars and William Lyons. But it is the name {JAGUAR} that i would like to know about. As i am aware it was chosen by a British ad company in 1935 from a series of animals names, but that's all i can find. Any more info on the subject would be interesting.

 

Here you go......

Jaguar Cars - Wikipedia, the free encyclopedia

 

Thanks richzak for that, i found this already and others, but cheers anyway, but it is the name itself of Jaguar, why named after this particular animal and not anything else. If the cars were made under a different name brand would they have had as good a success.
If any member was to pick a name to suit this brand if starting from scratch , what would you pick.
I love saying "i own a Jag" it sounds great.

 

Why Jaguar? It's because cheetahs are too cute (fast though).

 

"Lion" would have been perfect, but either another car already had that name or Sir William was not an egotist.

Note that the "Lyonheart" is a current supercar based on the E-Type. There's a thread about it on this Forum.

 

Its a very interesting question, if the marque would have had the same success with a different. I agree the change from SS to jaguar as the brand name is well documented but I've never heard the story of why Jaguar was chosen as a model name prior to becoming the brand. I agree Lion or Lyons just doesn't doesn't sound the same but Puma may be?
If you find out please come back and educate us.

 

It was his sense of humour. " Choose a name no-one can pronounce!"

 

"Jaguar" is a purrrrfect name!

 

In 1935 the Jaguar name was adopted and they were called SS Jaguars.

Following the war the SS was dropped for obvious reasons and it simply became Jaguar Cars.

 

Jaguar does sound good. They're fast, sleek, powerful, have a good strong Purrrr...

It does sound better than saying "I have a Swallow". (chirp chirp).

 

Lyons began looking through lists of birds and animals before deciding on the fastest creature with a name that could be applied to a car. He wanted the name Jaguar, but permission had to be granted by Bristol-Siddeley (they had already registered the names Lion, Leopard and Jaguar for use on their aero engines ) .The name was introduced for new models in September 1935, and until 1940 they were known as SS Jaguars. However the nomenclature was reversed for the 2 seater sports car that would become such an icon in years to come . This was known as the Jaguar SS100. SS gradually gave way to SS Jaguar and the SS motif on the chrome radiator was gradually modified to enhance the Jaguar branding.

 

I agree I love the name Jaguar. You do have to wonder if our appreciation for the name is inherent or is partly because of our familiarity with brand and its history?