Jaguar decided to have some fun with Merc's advertisement regarding the Magic body control in the new S class.


This is the original ad by Mercedes.



This is Jaguar's response. I love it.

 

nice!!!!

 

I like it. Haven't seen yet on USA TV.

 

Hahahahaah! Humor has been missing from Jaguar commercials. I love it!

 

http://m.autoblog.com/2013/09/24/mer...hickens-video/

To fully understand that ad, you need to see this one, too.

 

Brilliant!

 

Beautiful. It is about time that Jaguar started to address the competition head on. Was there a disclaimer here about "no animals being harmed during filming"?

 

Reading the Autoblog and Youtube comments, it's apparent that Jaguar still has a LOT of work to do to restore their reputation. To some people, this is like Kia attacking Ferrari!

 

Since we're on the topic of Jaguar ads, here's the best one ever - from the Dudley Moore movie "Crazy People".



Now I don't know what you're thinking, but the ad really means that having some ugly guy machine buff and polish your Jaguar is not as good for your car as having a beautiful woman do it the old fashioned way by hand since that prevents swirl marks.

Don't you agree?

Stuart

 

It was just released and i hope it makes into an TV commercial as i think it's genius - publicity wouldn't hurt Jaguar either.

I found the same reading the comments. The notion that Jaguars are unreliable and owned by Ford really still amazes me. Lot of uneducated people out there.