Originally Posted by Rw99

...if they didn't depreciate so badly I wouldn't have bought one!

Originally Posted by amcdonal86

I think we can sit around and blame the reliability reputation for the depreciation, but I think it has to do more with the lack of a truly class-leading model, in terms of engineering, technology, features, value, performance, build quality, etc. I mean, have you compared the infotainment systems in the Jags compared to the competition?

Of course, Jaguar usually beats the competition in beauty, class and uniqueness! But there's relatively few people shopping for those things...

Originally Posted by amcdonal86

I think you're the only one reading Consumer Reports who is/was in the market for a $100k+ luxury car. I can't believe you're still giving that silly CR article any more thought!

But I also can't believe that people would actually blame automotive journalism for Jaguar depreciation. It's been a long time since I read an article on a Jaguar saying that you shouldn't buy one because it will break down. In fact, Jaguar has been getting good press lately with positive JD Power ratings and such!

Originally Posted by Rw99

...if they didn't depreciate so badly I wouldn't have bought one!

I was head-to-head on GT-R vs XKR-S, 2012 models at < 8000 miles or so... but as pointed out above, the Nissans are selling without much discounting. And to me, while I love GT-R for what it can do, IMO it's not a very good-looking car. Once you see an XKR or -S in person the drooling begins.


Rich

Originally Posted by bocatrip

It's funny how we like to tell the tale of how our previous owner took a bath since he/she purchased it new and how we saved 10s of Thousands. Regardless, unless we purchased a 10 year old Jaguar, our investment if 4 years old still has nowhere to go but down, until it settles in the teens for a real nice one with good miles. Yes it is a horrible investment, but where else can we get a "semi exotic" at these prices? I know I cannot afford an Aston, and I don't even want to pay $90,000 for a 6 year old R8, so it's still a deal for me. I plan on keeping my XK for a number of years and although it might be fairly worthless at the end, it still is timeless in design as well as a ton of fun to drive. There's always a tradeoff.

Originally Posted by Ngarara

There will always be people who like to buy new - they can get exactly the car they want, they get long warranty and they know that the car has never been abused. On the flip-side, they get the burn-in failures (components with manufacturing faults that fail early) which can send them back & forth to the dealer, they have to deal with running-in procedures and they take one to the gonads on depreciation.

I prefer a 2-3-year-old car which has been run in & has the kinks ironed out of it, and where the big depreciation hit has already been taken. In any case, I can't really afford to buy new - well, I could on paper, but it would put a hell of a dent in my financial status. So, I bought a 2.5-year-old car with 26k miles for £40k, less than half the £85k new price. Yes, it will keep depreciating, but I will keep it for 10 years (assuming I'm still on the correct side of the grass) so I'l get my money's worth. Down-side: I could only pick a car that someone else had specced up, not the exact build I might have preferred; however, since I ended up buying a limited edition with most options as standard, that didn't actually make any difference.

Originally Posted by ndy.boyd

I would say that the vast majority of the "general public" wouldn't even know that Ford ever owned Jaguar. I think the past quality issue is as big a factor as there is and it will take the passing of a car buying generation to overcome it completely. The brand is certainly far better known and trusted that it was even a decade ago and Tada is spending a lot of advertising dollars to promote the name. Its an interesting and very well crafted message that highlights the wonderful history of the Jaguar name, but emphasizes the new and bold direction their current designs have taken. Quite effective, if you ask me.

Originally Posted by Fraser Mitchell

Essentially the trucks win on depreciation. So why is this ? Why people want to drive around in trucks I shall never understand, is it the US Frontier style or something ?

No doubt when everyone is driving an SUV, people will want some elegance back into their lives.

Originally Posted by amcdonal86

Perhaps so. But I know when I had my XJ8, I would constantly get sneering comments from disapproving coworkers saying, "Ya know, it's just a Ford Crown Vic with some styling changes!" (I don't get any of those comments anymore with the XKR...) And I consider them the general public since they certainly weren't car enthusiasts!

I think Jaguar's villains ad campaign doesn't resonate with most people. It's just silly. However, Buick's ad campaign is much worse. (80 year old woman says, "What? That doesn't look like a Buick to me!") Haha!

Originally Posted by Fraser Mitchell

Essentially the trucks win on depreciation. So why is this ? Why people want to drive around in trucks I shall never understand, is it the US Frontier style or something ?

No doubt when everyone is driving an SUV, people will want some elegance back into their lives.