Roving 2019 E-Pace Holiday Window Display Rolls Thru New York City
Jaguar’s new SUV featured in innovative new Big Apple promo.
Keeping in fashion with the famous holiday windows along Fifth Avenue in New York City, Jonathan Scott of HGTV’s Property Brothers unwrapped the first-ever mobile holiday window featuring the Jaguar E-PACE SUV in a quintessential holiday scene. Scott designed the interior and exterior of the bus drawing inspiration from classic seasonal traditions to create the first ever holiday window on wheels. The display will travel throughout New York City’s most festive shopping areas until Dec. 23.
The interior of the holiday window features a red Jaguar E-PACE surrounded by a snowy wintery scene complete with Christmas trees with ornaments, fairy lights, holiday garlands, wreaths and gifts. The exterior features a custom tartan wrap, and the window is wrapped in a white bow with a gift tag that reads: “From: Jonathan Scott, To: Jaguar.”
“Seeing all of the beautiful holiday windows is almost like a snapshot of my childhood,” said Scott. “If someone was just outside of our window and looking in during the holidays, that warmth they would see within our home is what I wanted to capture.”
To bring the holiday window to the rest of the country, Jaguar has created an industry-first partnership with Pinterest where from Dec. 12 through Jan. 2, users will be able to digitally unwrap Pins featuring the new Jaguar E-PACE. Users are also be able to explore a 360-degree view of the Jaguar E-PACE holiday window and engage with interactive hotspots inside to explore additional vehicle features.
As part of its “Unwrap a Jaguar” holiday campaign, the brand is also giving away a new 2019 Jaguar E-Pace SE!