Dealership Badge Removal Advice
So I should be getting possion of my 2021 F-Type R soon. It's in the process of being transported down to my location (the anticipation is killing me). The dealer sent me photos of the car being detailed before it was loaded on to the transport, which was very nice of them to do. However, I noticed on the pictures taken, from that big beautiful rear end point of view, that the dealer put one of those stupid dealership name badges right near where the rear license plate is located. I hate when dealerships do that, spoils the clean look of any car. Anyway, does anyone have any experience or advice on removing those type of badges so that they will not damage the beautiful Carpathian Grey paintwork. Those damn things are usually on there pretty good, probably with some kind of adhesive tape I would think. Maybe bring it to a body shop for removal? Thoughts and comments appreciated. Thanks.
If you want to get really pissy about it, tell them to remove it or pay you for the advertisement. I would not find that worth my time but it's an option. The "dental floss" technique will probably work without any trouble.
Lots of posts around here about badge removal but most are a few years old now.
I have used fishing line and eucalyptus oil many times now on many cars and never had a single problem, perfect result every time.
1. If it's a bit cold heat the badge area with a hair dryer (to soften the adhesive).
2. Cut a piece of fishing line (or dental floss) about 40 or 50 cm long and pull it under one edge of the badge, nice and tight.
3. Then use a sawing motion to slice through the adhesive while pulling further into the badge.
4. Before you get half way through the badge start again from the other end of the badge.
5. Once the badge is removed you will have some adhesive left on the paint/bodywork, grab a microfibre cloth and a bottle of eucalyptus oil, apply a generous amount of oil to the cloth and rub it into the residual adhesive.
6. Rinse and repeat several times, eventually all the adhesive will come off.
7. Allow to dry then polish the area with your polish of choice.
The beauty of eucalyptus oil is that it is gentle but effective, it won't damage the paint in any way but it really does a job on the adhesive.
I have used fishing line and eucalyptus oil many times now on many cars and never had a single problem, perfect result every time.
1. If it's a bit cold heat the badge area with a hair dryer (to soften the adhesive).
2. Cut a piece of fishing line (or dental floss) about 40 or 50 cm long and pull it under one edge of the badge, nice and tight.
3. Then use a sawing motion to slice through the adhesive while pulling further into the badge.
4. Before you get half way through the badge start again from the other end of the badge.
5. Once the badge is removed you will have some adhesive left on the paint/bodywork, grab a microfibre cloth and a bottle of eucalyptus oil, apply a generous amount of oil to the cloth and rub it into the residual adhesive.
6. Rinse and repeat several times, eventually all the adhesive will come off.
7. Allow to dry then polish the area with your polish of choice.
The beauty of eucalyptus oil is that it is gentle but effective, it won't damage the paint in any way but it really does a job on the adhesive.
I like OzXFR's detail. I never tried eucalyptus oil, have had goo gone in my detailing kit since I was a kid. If your just planning on removing the dealer sticker that's been on the car for a week you probably need nothing to assist in removing and cleaning up after.
Thanks for that detailed, step-by-step, instructions for the dealership badge removal. Such a simple solution, using simple, ordinary tools. I’ll give it a try when the car arrives. Eucalyptus as an adhesive neutralizer/remover……never heard that one before. Has a pleasant smell too as an added benefit…lol
BTW - I’m kind of new to this forum (forum’s in general) and hadn’t quite figured out how to work the SEARCH function effectively to find past posts on the same subject. I apologize for that, and promise not to ask repetitive questions next time.
BTW - I’m kind of new to this forum (forum’s in general) and hadn’t quite figured out how to work the SEARCH function effectively to find past posts on the same subject. I apologize for that, and promise not to ask repetitive questions next time.
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You are new to forums - I've rarely seen anyone apologise for not using a search facility (which has anyway never worked properly for me!). Regarding repetitve questions, one annoying habit is that some people post the same thing in multiple threads, making it very difficult to follow a cohesive thread, so try to avoid doing that.
This is definitely one of my pet peeves, despite it not usually being a huge deal in reality. I say usually because I actually had a dealer damage paint when I told them I wanted it removed (if you can believe it).
Listening to the customer on something so basic should also not be a huge deal. For most of my new car purchases over the years I have explicitly told the dealers I do not want their billboard advertising efforts applied to my car. Almost every time they have ignored my request to not have such things put on the paint. If they “have to do it”, then do it in the form of a branded licence plate surround that I can easily remove is what I usually told them.
Like, my requests were ignored over and over across multiple purchases across different dealers of different brands. They seem hell bent on doing it generally speaking. For my last A-to-B car purchase I told them this history, and I literally told them I would not take delivery of the vehicle that day if I showed up and they did it. Well, guess what…I showed up and they did it. I then asked my salesman if he remembered our conversation. Awkward. I then told them I would be leaving, and that I was refusing to take delivery that day. Lol, I know it’s a bit dumb, but it was just the point of it.
Part of it was that it was going to take a bit of time for whatever the reason (time I did not have), and the other part was just the point of it. I chose to be a bit of a dick about it. He was not happy, let me tell ya, and I didn’t care. Perhaps it sounds extreme to do this, but it just annoyed me that they had that conversation with me and still did it (especially given my history).
In my defence, perhaps I made them think twice in the future, and I saved some other purchaser some aggravation ;-0
Final thing I would say: One thing is doing it to a typical Honda/Toyota daily. It is entirely something else doing it to a work of art like the F-type ;-o My JLR dealer was smart enough not to do it, and I didn’t even bother bringing it up, as I knew the car was going right to a shop for full PPF. They were already removing badges temporarily for install of the film, so permanently removing one more would have been no big deal.
Listening to the customer on something so basic should also not be a huge deal. For most of my new car purchases over the years I have explicitly told the dealers I do not want their billboard advertising efforts applied to my car. Almost every time they have ignored my request to not have such things put on the paint. If they “have to do it”, then do it in the form of a branded licence plate surround that I can easily remove is what I usually told them.
Like, my requests were ignored over and over across multiple purchases across different dealers of different brands. They seem hell bent on doing it generally speaking. For my last A-to-B car purchase I told them this history, and I literally told them I would not take delivery of the vehicle that day if I showed up and they did it. Well, guess what…I showed up and they did it. I then asked my salesman if he remembered our conversation. Awkward. I then told them I would be leaving, and that I was refusing to take delivery that day. Lol, I know it’s a bit dumb, but it was just the point of it.
Part of it was that it was going to take a bit of time for whatever the reason (time I did not have), and the other part was just the point of it. I chose to be a bit of a dick about it. He was not happy, let me tell ya, and I didn’t care. Perhaps it sounds extreme to do this, but it just annoyed me that they had that conversation with me and still did it (especially given my history).
In my defence, perhaps I made them think twice in the future, and I saved some other purchaser some aggravation ;-0
Final thing I would say: One thing is doing it to a typical Honda/Toyota daily. It is entirely something else doing it to a work of art like the F-type ;-o My JLR dealer was smart enough not to do it, and I didn’t even bother bringing it up, as I knew the car was going right to a shop for full PPF. They were already removing badges temporarily for install of the film, so permanently removing one more would have been no big deal.
The worst case I have ever seen of a dealer putting there name on a vehicle was a friends pickup truck. It had a step bumper. The dealership embossed there name into the bumper! The only way to remove that was to replace the bumper. Had I been purchasing that vehicle it would still be on the dealer's lot.
The worst case I have ever seen of a dealer putting there name on a vehicle was a friends pickup truck. It had a step bumper. The dealership embossed there name into the bumper! The only way to remove that was to replace the bumper. Had I been purchasing that vehicle it would still be on the dealer's lot.
So weird
Check your state laws. Here in MA, by law the dealership must remove the badging if the customer demands it AND repair any damage done by the removal. This applies to both new and used vehicles.
Funny enough, when my wife bought her Q8, the dealer performed a search to find one exactly like she wanted and found it on a boat coming in from the factory in a couple of days. I specificed to them to not install the front license plate bracket and when we showed up, there it was, with the dealer license plate frame on it. They tried to say it came from the factory with that way and I pointed out that there was no way the factory put their dealer license plate frame on it and the other vehicles that were still being unwrapped from shipment did not have the bracket... We robbed the blank out from one of the other Q8s.
Last edited by eeeeek; Feb 11, 2026 at 04:23 PM.
Wow, okay…He fact that there are actual laws existing somewhere about this issue makes me not feel so **** retentive. Thank you ;-0
Section 7R 1/2: Dealers insignias, logos or plates; placement on motor vehicles; consent
Section 7R1/2. No seller, or an agent or employee of a seller, of motor vehicles shall place on a motor vehicle an insignia, logo or other plate that advertises the name of the seller without first having obtained the written consent of the buyer of such motor vehicle. Such seller must provide a buyer with a written consent form at the time of the purchase of the motor vehicle. The original of such written consent form shall be retained by the seller and a copy retained by the buyer. Any such seller's failure to obtain written consent from the buyer shall enable the buyer to request that the seller remove any insignia, logo or plate and make all repairs necessary to restore the motor vehicle to its original condition. Each seller shall post in a conspicuous place, a notice explaining the buyer's rights under this section.Any violation of this section shall be punishable by a fine of not less than two hundred dollars.
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