Monterey Car Week
I'm in Carmel getting amped up for Car Week and the Concourse. If anyone on here is planning on going and interested in getting together at some point during the week for a cold one and/or maybe a cruise get in touch with me.
I just had to back out of going. Enjoy the scene!
For those attending Car Week, JAG has a few events nearby on the 10th and 11th:
https://www.jags.org/events-list
The Monterey British 2025 car show on the lawn at Carmel Valley Community Park will be worth a visit. There's an awesome array of cars registered this year with almost 30 of them pre-1960. Photos from last year's event are in the middle of this page:
https://www.jags.org/2024-calclubs-carmel
Did you catch the quad-headlight XK-E?
https://www.jags.org/events-list
The Monterey British 2025 car show on the lawn at Carmel Valley Community Park will be worth a visit. There's an awesome array of cars registered this year with almost 30 of them pre-1960. Photos from last year's event are in the middle of this page:
https://www.jags.org/2024-calclubs-carmel
Did you catch the quad-headlight XK-E?
I will be there!
Trending Topics
I got an invitation in email, most likely because I'm the original owner of my car but possibly because I signed up for notifications about the then-upcoming F-Type. I've been in their system for a while now. Drive Alive was pretty cool but that event looks like a cocktail reception and not a vehicle introduction. If I were going to Monterrey I'd check in to see what they've got to show.
I got an invitation in email, most likely because I'm the original owner of my car but possibly because I signed up for notifications about the then-upcoming F-Type. I've been in their system for a while now. Drive Alive was pretty cool but that event looks like a cocktail reception and not a vehicle introduction. If I were going to Monterrey I'd check in to see what they've got to show.
For those attending Car Week, JAG has a few events nearby on the 10th and 11th:
https://www.jags.org/events-list
The Monterey British 2025 car show on the lawn at Carmel Valley Community Park will be worth a visit. There's an awesome array of cars registered this year with almost 30 of them pre-1960. Photos from last year's event are in the middle of this page:
https://www.jags.org/2024-calclubs-carmel
Did you catch the quad-headlight XK-E?
https://www.jags.org/events-list
The Monterey British 2025 car show on the lawn at Carmel Valley Community Park will be worth a visit. There's an awesome array of cars registered this year with almost 30 of them pre-1960. Photos from last year's event are in the middle of this page:
https://www.jags.org/2024-calclubs-carmel
Did you catch the quad-headlight XK-E?
I got an invitation in email, most likely because I'm the original owner of my car but possibly because I signed up for notifications about the then-upcoming F-Type. I've been in their system for a while now. Drive Alive was pretty cool but that event looks like a cocktail reception and not a vehicle introduction. If I were going to Monterrey I'd check in to see what they've got to show.
If I were going for the week/weekend I'd have definitely signed up. Why not?
Might try to go in the afternoon but I'm doing a Breakfast Club Rally that Saturday morning and they can get intense and I usually just want to chill after one of those Rallys. Ask Eeeek - he's been on a few.😁
I went to see the Type 00. It was striking, to be sure. I had hoped that the car would look better in person but the pictures you've seen already tell you enough to know whether you like it or not. I do not. At all.
In addition, the event was just as poorly executed as the design of the car. It was held in a small event space on a busy street, far away from any other car event. There was only curbside parking so attendance was structurally limited to start with. I only heard about it because Ramart posted here. There were plenty of on-line and paper guides to all the events of car week but Jaguar marketing didn't get the event listed in any of them. They did, however, send out a small group of young adults into the surrounding neighborhood to hand out flyers on the day of the event when the doors opened. What, exactly, was their target market? The store clerk next door? The random home-owner two blocks off a busy commercial street in Monterey? They also had three older Jags outside to provide some link to heritage: an XJ220 borrowed from the Petersen Museum (which was a nice touch), an XK (not pristine), and another that was so non-descript that I don't remember. Since the Type 00 is a GT coupe, I would have thought they would have had an XK120/140/150, an E-Type, an F-Type, maybe even a C-Type and/or a D-Type. Mind you, there were examples of most of those parked by attendees on the street outside and the others could be found at other events during the week. Speaking of, there was an All British car show earlier in the week that they could have linked up with, but no. They did have some very attractive young adults dressed in color-matched blue attire to host the event. Also, the lighting and display of the Type 00 was well-done, like an excerpt of a major car show.
On the whole, though, the event itself seemed to be just like the car: a poorly executed exercise put on by an inexperienced group that doesn't even begin to grasp how desperately far they are in over their heads. It is such a shame, and so much more so at Car Week. Every where you go, all week long, you see thousands of historically important cars and many thousands of car people absolutely reveling in how special it is to be among them. Jaguars have had such heritage and presence. To see a brand like Jaguar deliberately walk away from all that is beyond sad. If the right people in leadership at the company recognized any of that, it could possibly still be saved, but I'm not holding any hope.
In addition, the event was just as poorly executed as the design of the car. It was held in a small event space on a busy street, far away from any other car event. There was only curbside parking so attendance was structurally limited to start with. I only heard about it because Ramart posted here. There were plenty of on-line and paper guides to all the events of car week but Jaguar marketing didn't get the event listed in any of them. They did, however, send out a small group of young adults into the surrounding neighborhood to hand out flyers on the day of the event when the doors opened. What, exactly, was their target market? The store clerk next door? The random home-owner two blocks off a busy commercial street in Monterey? They also had three older Jags outside to provide some link to heritage: an XJ220 borrowed from the Petersen Museum (which was a nice touch), an XK (not pristine), and another that was so non-descript that I don't remember. Since the Type 00 is a GT coupe, I would have thought they would have had an XK120/140/150, an E-Type, an F-Type, maybe even a C-Type and/or a D-Type. Mind you, there were examples of most of those parked by attendees on the street outside and the others could be found at other events during the week. Speaking of, there was an All British car show earlier in the week that they could have linked up with, but no. They did have some very attractive young adults dressed in color-matched blue attire to host the event. Also, the lighting and display of the Type 00 was well-done, like an excerpt of a major car show.
On the whole, though, the event itself seemed to be just like the car: a poorly executed exercise put on by an inexperienced group that doesn't even begin to grasp how desperately far they are in over their heads. It is such a shame, and so much more so at Car Week. Every where you go, all week long, you see thousands of historically important cars and many thousands of car people absolutely reveling in how special it is to be among them. Jaguars have had such heritage and presence. To see a brand like Jaguar deliberately walk away from all that is beyond sad. If the right people in leadership at the company recognized any of that, it could possibly still be saved, but I'm not holding any hope.
Last edited by cwisenheimer; Aug 28, 2025 at 11:20 AM.
Thread
Thread Starter
Forum
Replies
Last Post
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)









