It's made-up internet bullshit. Why even post that D-Type crap? Why are you confused ???

 

I really thought the picture of the ‘Type 0” going around was a farce. But, it’s on their web front page. Yup, that gets me excited about the future of Jaguar…not.

 

Jaguar hasn't been doing a very good job selling cars to the mass market for years. They have been making good cars, but ironically since they improved the line, thanks to Ford, not many people like them. They came out with the best station wagon ever, the XF Sportbrake and only sold 250 of them in the US for the whole run. But some people love Jaguars though. Maybe they will do better selling higher end low production cars to the people who love them. I don't know what the thing is with all electric cars, the only problem with internal combustion engines is the fuel, there are alternatives, alcohol etc., but the oil companies keep them down. A Jaguar V8 is good for your heart! The 00 and the Jaguar GT look great to me. Especially the GT. It would be great if someone would run them in IMSA or WEC. The new logos suck and are a horrible idea, maybe the 2025 cars will become collector items in the future when they switch back logos next year.

 

Unfortunately that new 2025? 2026? GT is more AI BS, just like the D-Type below.

 

Oh well, I was hoping that it is a real car, looks good either way.

 

Jaguar has gone gone gone

When we waited 18 months for our F-Pace that they couldn't surply they lost us a customer. And no sign of ever getting our car. Cancelled our order & bought a BMW X5. And dodged a bullet . Shame as the F- Pace was a nicer car to drive but weren't waiting 2.5 years for a car that may never have been delivered

 

To answer the question above: I was confused, BECAUSE the Type 00 does not make any sense whatsoever, not even in any imaginable universe under the assumption that we live in just one of many (multi-verse theory). In contrast to that, the new D-Type AND the new X150 (which I also found meanwhile on you-tube in a very similarly designed video to the D-Type video, which I posted above) do make a lot of sense... - that is why am confused...

 

The video shows that non-DEI/woke AI beats Jag's 800 lunatics working on the rebranding and the shameful "type 00" concept car...

The AI rendering is not perfect and a lot of people are doing that for fun (i.e views) on YouTube. I've seen quite a few "2025 Jaguar F-type" AI mock-ups that are deceiving to the untrained eyes.
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My comment had nothing to do with Trump the person, you totally missed the context that was pretty clear in just a few sentences. I was talking about that stupid doll fish thing or whatever it is that is being sold. My point was that people will buy anything. As stupid as we think it is, and lame and idiotic as the as campaigns are, there are still plenty of people who will buy dumb stuff. Had literally nothing to do with Trump.

 

From what I've read, JLR has budgeted $15 billion for future electrification and new cars, so Jag's new typography is only a tiny fraction...

For insights and perspective, I recommend reading the excellent article "Cat Nap" in the Nov-Dec issue of Car And Driver magazine.

 

This is the truth, out loud, everyone knows it but has cognitive dissonance regarding it:

"Reflecting on Jaguar’s recent struggles, May didn’t hold back. “As far as I can make out, Jaguar relying on all those old ideas about heritage and tradition and so on, had shrunk to a little more than a cottage industry in car making terms,” May said. ”Social media is full of a lot of people ranting about exactly those things but the fact is they weren’t working, because hardly any Jaguars were sold”." - James May

From this article: https://www.carscoops.com/2024/12/ja...concept-leaks/

Another good one here as well. This one helps someone conscientious understand that while you may disagree and wish they would have went into this differently, one cannot simply say they have lost their minds and don't know what they are doing. I think they absolutely know and are not being flippant about it. They really have NO choice. Go big or go home is exactly what they are doing here. I think it will work exactly how they want it to, at least for awhile, despite alienating all the rest of us. That being said, they know this . It is what they are planning on and for. As May also said in the article, the world needs to move on from the E-Type.

https://www.topgear.com/car-news/int...n-save-company

 

That reimagined/reintroduction concept (or whatever it is) of the D-Type above: Now THAT looks like a Jaguar, with a wonderful blend of the old and new. Build THAT vehicle with a $120,000USD price tag and it will likely produce a line of people wanting to buy it. LOL

 

I agree that looks like an amazing car, but how to make it profitable?

Land Rover's Global Sales were 431K vehicles globally - with the Discovery being their most sold model (approx 50k) but obviously they have numerous models for different markets and price points. JLR profit was around 2.2B before Tax, etc.

Aston Martin sold about 3500 vehicles - with projected revenue approaching 1B, but with losses at around 100 milion - so not profitable. They are also projecting to spend $3B in electrification before 2027. However their cheapest car is $148k. They have about 5, 6 different models in their lineup?

It would probably cost a minimum of $200k per car to produce that D-Type with a V8 (if it could even be made to pass all the various requirements for a car these days) and would need to sell for $300k or more per car. If they sold them at 300k they'd have to sell about 3333 annually to reach $1B in sales, but then you have to subtract their costs so even then they wouldn't be profitable. To begin seeing profit Jaguar would have to produce more than just that D-type - so maybe a $100k EV Plus the D-Type at $300k - but then they have all the infrastructure to be able to build two separate types of cars.

Now if Jaguar could create that D-Type as a unique supercar (think Bugatti territory) it may make them profitable, but now we're talking about a million dollar plus car and so exclusive none of us would ever touch one, nor would most. That would keep Jaguar producing beautiful heritage vehicles, but they'd be so out of touch price wise for the mass market.

 

Good points - ALL. Likely, a new Jaguar can't be sold for more than an Aston Martin is my guess. So, price wise, that puts Jaguar between a rock and a hard place. Hmmmmm. I'm 74. So I remember when Jaguar was considered the next step above a Lincoln or Cadillac. Sort of on-par with Mercedes. The XJ6 was arguably one of (if not the) best looking four-door sedans ever built. But what in more recent times threw a wrench into the works was the new popularity of off-road type SUV vehicles. This, slowly over the years killed the four-door sedan in most categories. So what's Jaguar to do ? I agree, it's a tough situation.

 

Yep. And the SUV is the ugliest vehicle ever, no matter who is producing it. Minivans are far more functional than an SUV (esp with sliding doors) and can do everything an SUV can do except some extreme offroading, but how many SUVs (especially luxury ones?) go offroad? 10%? Less?

We now have two SUVs - a Mazda CX-5 which looks like a shoe, but is economical, paid for (bought it in 2016), 100k miles, trouble free. It's small for two adults, two kids, and two dogs....so we have another one 2017 Ford Expedition Max. It carries everything in comfort, including my canoe when I go canoeing and we use it pretty much only for road trips with the family.

They're both ugly. We used to have a minivan (Chrysler) and it was just as ugly, but far more functional than either car. It was a cheapo bottom barrel model so it got traded in on the Expedition.

I would love to see classy sedans back, but you have to convince all the soccer moms that sedans are cool again and since they only pay attention to influencers on various social media outlets, you need an influencer(s) to start extolling the benefits of 4 door cars over SUVs - because ultimately that, too, is the way of the world today - it's all about what someone else is doing.

I mean look at the 50s and 60s and how much style sedans had.

Remove the badges from most SUVs and I wouldn't be able to tell who made what.

Don't even get me started on what motorcycles look like today (specifically sport bikes): they used to be beautiful and different from each manufacturer. Now they have all been hijacked by the XXXXTREME look and the "angry" headlights and all look like stupid angry bugs.

 

The previous 2 posts were spot-on. When I was a kid in Manhattan I recall going to the yearly Auto Show (in the early 1960s) where I first learned about "British" higher-end autos. Of course Rolls-Royce was at the top followed by a slightly more affordable Bentley. Right behind that were the curvier Jaguar sedans. And seeing the XKE when it was introduced in 1961(?) was the car I instantly fell in love with. It is still a mystery to me how Jaguars fell out of prestige over the last 20 years while Mercedes and BMW seem to be going gangbusters.

The SUV thing reminds me of the era when station wagons were all the rage. That trend died out and somehow SUV's have now taken over. My wife and I certainly do not "need" an SUV at our stage in life and up until last year our 2 cars were my 2005 XKR (which she hates) and a 2012 Acura TL which was a great car. Imagine my surprise when my wife pushed to replace the Acura sedan with an SUV and a hybrid no less. To make a long story short we ended up with a Lexus NX350h which we both love--go figure! Seems like these days owning at least one SUV has become de rigueur.

 

Looking beyond all the current noise from Jaguar’s PR, HR, Artsy, etc. departments, my hope is that there are actual grown-ups in charge of creating the actual future product - engineering design, production planning, cost analyses, supply chain scheduling, vendor selection, etc., you know, all the boring stuff.

Also, I hope there is some awareness on management’s part of past Jaguar-lessons-learned. Specifically, I remember the early 1990’s fiasco with the XJ220. That episode should be burned into their memories. The fabled XJ220 launch turned into a waltz of management incompetence. That led to at least only a single halo model Jaguar belly flop, and the marque moved on. But the current drama might portend the XJ220-fication of the entire company. I hope not.

For an excellent summary of the XJ220 fiasco, as well as a full exposition of what the Jaguar customer of that time ended up with, I would refer anyone to the following:
https://www.youtube.com/watch?v=LT3X603u1sw

Is Jaguar management paying attention?

 

https://medium.com/@profgalloway/kil...t-98be9a3ae094

 

Build a car that is worth the price...whether that be by heritage, image,
build quality, or perception...and is solely in the mind of the buyer.

It remains to be seen what Jaguar will actually accomplish. However
one thing is certain...it has stirred up a lot of feelings for Jaguar enthusiasts
by advertisements that are unconventional and provoking.

 

From 5 post up:
> Yep. And the SUV is the ugliest vehicle ever, no matter who is producing it. Minivans are far more functional than an SUV (esp with sliding doors)

Actually, there is something to it.
Yes, definitively: That Jag SUV is not a Jag, it's a beast from "Ugly-Land".
But what I was always missing is a Jaguar Van! I have 9 Jags, but I definitively need my van on top of this, cause how else would I ever transport anything, if I had not that van?
Actually, I always find it sad, that my Van is not a Jaguar, but I made the best of it: That model van is called a "E2000"...:
Consequently I wrote onto the back of my van:


I am sure that if Jaguar finds the right designers (which they are clearly currently lacking), they can come up with a Van, which looks like a Jaguar.
That would be something, which the people would want - something good looking, which is practical.