Just gonna put this right here!

 

The text font is okay, but that Yin-Yang thing gotta go.
The leaper is hard to see with all the lines, so that's also a fail.

 

LOL

Just when I have thoughts of hope for Jaguar’s future here and there cross through my brain, then I come across things like this that I can’t unsee…

Is this for real? I mean, seriously…Maybe their new image will grow on me but I don’t know…lol

My initial reaction to this is that things are about to take a very dark and weird turn ;-0

 

Looks like weird high fashion. Whatever they were previously doing wasn't working, so I don't blame them if they go in a much different direction. I hope it works out for them.

 

A new logo is the last thing Jaguar needs. Would prefer a successor to the F-type.

 

It just got worse...
Received an email from Jaguar with a blue-painted child flapping her arms.

 

Yeah, if you're designing a range of vehicles it makes sense to spend most of the budget getting the font right. D'uh!

Not sure I identify with any of the "exuberants", either, so I'm obviously not their target demographic.

 

Gotta love the blue kid!

 

Probably poor circulation.

 

Now I'm scared. I was holding out hope, and I thought the leaked spy shot was a good sign, but this, this screams pure lunacy.

 

This isn't futuristic at all. The fifth element came out in 1997

 

It neither offends or excites me nor do I understand what it is to achieve beyond upsetting Jaguar's traditional market, but no doubt there is some method to the madness and I am no advertising guru. I am reminded of the clip to Big Data's "Dangerous" which is acutely funny - setting out how shoes are to be marketed - worth a watch but not in front of the kiddies.

 

A new advertising campaign just kicked off. Not quite sure what to make of it other than they changed the font used for Jaguar. No cars are shown.

https://www.jaguarusa.com/copy-nothing/index.html

 

(emphasis mine)

There's not. This is like the horrific (from a sales/marketing standpoint) Bud Light Dylan Mulvaney incident ... only much, much worse.

 

The comments on X are hilarious.

Elon Musk: "Do you sell cars?"

They're getting ratioed like 10 to 1 (comments to likes), and that's about as bad as it gets.

 

You're late to the party ....

https://www.jaguarforums.com/forum/f...9/#post2802364

 

Classic Elon response.

They're getting ratioed all to hell and back. Almost 10 to 1 comments vs. likes.

Oh and dupe.

 

At least we now understand what happened to Jaguar.

 

Sticking to design basics, the capital G in the logo amidst a bunch of lowercase letters is awful. I just noticed the forum logo also has this but somehow isn't as bad...

I miss the good old days.

 

I guess the monogram is designed so you can identify the car in a rollover.