The new Jaguar, lol
Senior Member
Joined: Feb 2024
Posts: 205
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From: NOVA
The new ad generated a lot of negative attention but still attention all the same that Jaguar probably hasn't seen for a very long time.
Ultimately it'll come down to their new EVs and if they successfully sell or not. I think Jaguar is gambling that there is enough young wealthy people that will be interested in their "new" brand of luxury EVs.
That being said, get your new super charged V8 Jaguars while you still can.
Ultimately it'll come down to their new EVs and if they successfully sell or not. I think Jaguar is gambling that there is enough young wealthy people that will be interested in their "new" brand of luxury EVs.
That being said, get your new super charged V8 Jaguars while you still can.
Veteran Member
Joined: Apr 2012
Posts: 2,291
Likes: 1,466
From: New York City
The new Jaguar, lol
The brand has died.
How will you sell cars to people who hate cars, and want you in public housing and on public transit?
Insulting, clearly a message America is dead. perverse Uncle Sam image beign smashed by a woke'ster holding a yellow sledge hammer. lol.
Does anyone want to buy rebadged Chinese EV's? and "copy nothing".
How'a bout less woke imagery and try building compeliing cars people want to buy.
Have a look at Jag's website. (the new jaguar)
https://www.jaguarusa.com/
How will you sell cars to people who hate cars, and want you in public housing and on public transit?
Insulting, clearly a message America is dead. perverse Uncle Sam image beign smashed by a woke'ster holding a yellow sledge hammer. lol.
Does anyone want to buy rebadged Chinese EV's? and "copy nothing".
How'a bout less woke imagery and try building compeliing cars people want to buy.
Have a look at Jag's website. (the new jaguar)
https://www.jaguarusa.com/
Last edited by icsamerica; Nov 20, 2024 at 09:12 AM.
Veteran Member
Joined: Oct 2020
Posts: 1,426
Likes: 605
From: Wisconsin
The new ad generated a lot of negative attention but still attention all the same that Jaguar probably hasn't seen for a very long time.
Ultimately it'll come down to their new EVs and if they successfully sell or not. I think Jaguar is gambling that there is enough young wealthy people that will be interested in their "new" brand of luxury EVs.
That being said, get your new super charged V8 Jaguars while you still can.
Ultimately it'll come down to their new EVs and if they successfully sell or not. I think Jaguar is gambling that there is enough young wealthy people that will be interested in their "new" brand of luxury EVs.
That being said, get your new super charged V8 Jaguars while you still can.
Senior Member
Joined: Jun 2024
Posts: 568
Likes: 279
From: SacTown
Come on now, let's be positive about this - there IS hope. We are looking at this new ad campaign the wrong way - @Whalesmash is right - the brand is actually going Retro!
What futuristic models came out in 97, 82 and 75?!
What futuristic models came out in 97, 82 and 75?!
Last edited by JagCode3; Nov 20, 2024 at 10:14 AM. Reason: v3
Member
Joined: Apr 2019
Posts: 55
Likes: 6
From: Toronto
While its common for us to hate change especially with iconic brands Jaguar is trying to stay relevant. That being said, what the "F" was that video about? I'm 35 and arguably a target for this type of video? NOT WORKING. Jaguar is known for classy luxury/sport vehicles.
A modern or youthful spin on the Luxury/sport heritage would be understandable but that video seems like its an advert for funky clothing and fashion............I think to survive, Jaguar would benefit from being sold off to a UK firm that can appreciate and revive the brand's true position in the automotive market.
A modern or youthful spin on the Luxury/sport heritage would be understandable but that video seems like its an advert for funky clothing and fashion............I think to survive, Jaguar would benefit from being sold off to a UK firm that can appreciate and revive the brand's true position in the automotive market.
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Joined: Apr 2011
Posts: 2,991
Likes: 567
From: Houston, Texas
Some may disagree, but this started the day they gave up on their traditional styling back in 2008.
this ad makes me embarrassed to own these cars
Another storied company destroyed by management and marketing departments who hate everything the company actually is , and whose only goal is to “deconstruct it” and redo things in their own broken imaging .
this ad makes me embarrassed to own these cars
Another storied company destroyed by management and marketing departments who hate everything the company actually is , and whose only goal is to “deconstruct it” and redo things in their own broken imaging .
Last edited by Spikepaga; Nov 20, 2024 at 10:31 AM.
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Joined: May 2010
Posts: 5,349
Likes: 1,749
From: Arlington, VA
To take the less popular route.
Jaguar was already a dying brand. They were what Cadillac was in the 80s. This is their Hail Mary shot at becoming relevant again. Sales figures were not going to support the brand without a change, which happened in 2008.
I agree that the change was poorly executed, but they could not continue following the same tired designs. People may have enjoyed seeing them, but not enough to go buy and new one themselves.
All we can do is hope that their new design aesthetic can save the brand. This ad is not geared to getting any of us to the dealerships, not that many of us have probably purchased a car from a Jag Dealer anyways, so we're irrelevant to them. This is about connecting with a younger audience, which is crucial to Jaguar's survival.
Jaguar was already a dying brand. They were what Cadillac was in the 80s. This is their Hail Mary shot at becoming relevant again. Sales figures were not going to support the brand without a change, which happened in 2008.
I agree that the change was poorly executed, but they could not continue following the same tired designs. People may have enjoyed seeing them, but not enough to go buy and new one themselves.
All we can do is hope that their new design aesthetic can save the brand. This ad is not geared to getting any of us to the dealerships, not that many of us have probably purchased a car from a Jag Dealer anyways, so we're irrelevant to them. This is about connecting with a younger audience, which is crucial to Jaguar's survival.
Member
Joined: Jul 2022
Posts: 70
Likes: 60
From: Boise, Idaho
While its common for us to hate change especially with iconic brands Jaguar is trying to stay relevant. That being said, what the "F" was that video about? I'm 35 and arguably a target for this type of video? NOT WORKING. Jaguar is known for classy luxury/sport vehicles.
A modern or youthful spin on the Luxury/sport heritage would be understandable but that video seems like its an advert for funky clothing and fashion............I think to survive, Jaguar would benefit from being sold off to a UK firm that can appreciate and revive the brand's true position in the automotive market.
A modern or youthful spin on the Luxury/sport heritage would be understandable but that video seems like its an advert for funky clothing and fashion............I think to survive, Jaguar would benefit from being sold off to a UK firm that can appreciate and revive the brand's true position in the automotive market.
Member
Joined: Jul 2022
Posts: 70
Likes: 60
From: Boise, Idaho
Further context:
https://media.jaguar.com/en-gb/news/...rand-directors
JLR UK is pleased to announce changes to its leadership structure, led by UK Managing Director, Patrick McGillycuddy.
JLR UK presents four distinct and emotionally‑engaging brands: Jaguar, Range Rover, Defender and Discovery. The recently appointed team of Brand Directors will bring to life each brand’s distinctive identity, whether it’s adventures in Defender, family trips in Discovery or the refined luxury of Range Rover. Each brand embodies an exclusive, desirable lifestyle that will resonate with UK clients.
Alan Nicolson, previously Head of UK Product Marketing for JLR UK, has been appointed to the role of UK Brand Director, Range Rover, reporting to Patrick. Alan has worked in JLR UK for four years and is an experienced product expert having led product pricing, launch and commercial strategy. Alan has also spent time in JLR’s central product team, and at the former PSA Group.
Joining Alan is Leonie Raistrick in the role of UK Brand Director, Defender and Discovery from Stellantis, where she was International Brand Strategy Director, Peugeot. An established leader, Leonie brings a wealth of experience in brand strategy, social media, brand identity and content creation. Leonie was the winner of the Autocar Great Women Awards 2023 for Marketing, recognising her work to shape Peugeot’s global social media strategy.
Santino Pietrosanti formerly Director of Strategic Partnerships at JLR completes the leadership team as UK Brand Director, Jaguar. Santino has significant experience of creating and executing brand strategies which will be vital for delivering the Jaguar product vision and strategy for UK clients. The brand directors are set to take on the challenging position of harnessing all four JLR brands in a cohesive yet distinctive way, to shape the company’s future of automotive electrification.
JLR UK presents four distinct and emotionally‑engaging brands: Jaguar, Range Rover, Defender and Discovery. The recently appointed team of Brand Directors will bring to life each brand’s distinctive identity, whether it’s adventures in Defender, family trips in Discovery or the refined luxury of Range Rover. Each brand embodies an exclusive, desirable lifestyle that will resonate with UK clients.
Alan Nicolson, previously Head of UK Product Marketing for JLR UK, has been appointed to the role of UK Brand Director, Range Rover, reporting to Patrick. Alan has worked in JLR UK for four years and is an experienced product expert having led product pricing, launch and commercial strategy. Alan has also spent time in JLR’s central product team, and at the former PSA Group.
Joining Alan is Leonie Raistrick in the role of UK Brand Director, Defender and Discovery from Stellantis, where she was International Brand Strategy Director, Peugeot. An established leader, Leonie brings a wealth of experience in brand strategy, social media, brand identity and content creation. Leonie was the winner of the Autocar Great Women Awards 2023 for Marketing, recognising her work to shape Peugeot’s global social media strategy.
Santino Pietrosanti formerly Director of Strategic Partnerships at JLR completes the leadership team as UK Brand Director, Jaguar. Santino has significant experience of creating and executing brand strategies which will be vital for delivering the Jaguar product vision and strategy for UK clients. The brand directors are set to take on the challenging position of harnessing all four JLR brands in a cohesive yet distinctive way, to shape the company’s future of automotive electrification.
Last edited by Vitoc; Nov 20, 2024 at 10:49 AM.
Veteran Member
Joined: Apr 2011
Posts: 2,991
Likes: 567
From: Houston, Texas
To take the less popular route.
Jaguar was already a dying brand. They were what Cadillac was in the 80s. This is their Hail Mary shot at becoming relevant again. Sales figures were not going to support the brand without a change, which happened in 2008.
I agree that the change was poorly executed, but they could not continue following the same tired designs. People may have enjoyed seeing them, but not enough to go buy and new one themselves.
All we can do is hope that their new design aesthetic can save the brand. This ad is not geared to getting any of us to the dealerships, not that many of us have probably purchased a car from a Jag Dealer anyways, so we're irrelevant to them. This is about connecting with a younger audience, which is crucial to Jaguar's survival.
Jaguar was already a dying brand. They were what Cadillac was in the 80s. This is their Hail Mary shot at becoming relevant again. Sales figures were not going to support the brand without a change, which happened in 2008.
I agree that the change was poorly executed, but they could not continue following the same tired designs. People may have enjoyed seeing them, but not enough to go buy and new one themselves.
All we can do is hope that their new design aesthetic can save the brand. This ad is not geared to getting any of us to the dealerships, not that many of us have probably purchased a car from a Jag Dealer anyways, so we're irrelevant to them. This is about connecting with a younger audience, which is crucial to Jaguar's survival.
Companies who stick to their values and traditions even thru slight rough patches succeed in the long run. No one thinks a Porsche 911 is a old tired design. No one thinks a Rolls Royce is a old tired design.
The people they hope to appeal to won’t but the cars because they have moved beyond that , 20 somethings have zero passion for cars, even people my age (older Millenial ) have passion for cars. All this will do is drive away potential customers
