What if I simply like beautiful, reliable, reasonably fast, comfortable, and somewhat understated cars - that are NOT associated with ANY kind of political signaling?
Which type (and brand) of car might I consider a fit?

 

Does anybody know the actors in the film? The main point of the ad that confuses people is whether or not the sledgehammer person is a woman or a trans man breaking down the mould. I’m not quite sure but I thought it was a trans man? I’ve heard others say it’s a woman? Not sure it matters it confuses people who expect rock solid gender types in a Jaguar ad- we expect the villains to be tea drinking white british men don’t we?

they look like they are on a different world in the future… and accordingly the car looks like it would be on planet mars in the year 2230. Doesnt seem real to me. I can try to see or compare it to the past….Looks like a marriage between a Ftype and a XJS if I’m trying to see heritage…. I still see a bit of heritage? - it’s no Ian callum design but I see a bit of heritage but it’s blurred. Overall it’s 1000x better than a cybertruck. If I was in the market for an EV, especially one from mars… I’d buy it (once I win the lottery!)

blurred lines and confusion…. This upsets people or makes them feel uncomfortable. They knew this would happen so they are either insane or did it for attention… well maybe both?

 

Never before have so many written so much about a controversial design that wasn't real, a brilliant plan by Jaguar marketing to generate more buzz than all the saws In a lumber mill.

I have unsubscribed from this thread, as it's a waste of my time.

 

I don’t know, I personally disagree.

I say this as someone who thinks the ad campaign is silly for sure, and as someone who has concerns about the company’s future. No doubt.

Take away those lame colours on those cars they showed, and put something on the car more conventional…Black, grey, etc….If they delivered anything close to that concept it would have tremendous road presence and could be made to look pretty menacing I think.

But for me it would not matter, I would never pay that much money for an EV. I just know I won’t. If they are going to turn our rides into A to B appliances then I will treat them as such and get something affordable that gets the job done. If I’m not passionate about the vehicle why would I do anything other than this? Simple math for me.

 

The "timing" of Jaguar going all EV is curious. But then, maybe they were caught off-guard (?) It appears as of now that the sale of EV's has hit a plateau. A guess might be it continues to hold maybe 10-15% of the near future market. You can read where manufacturers are cutting back on their EV development and production - even Tesla, to fit the current market. If I were the owners/senior management at Jaguar it might keep me up at nights wondering if the ALL EV was really the correct route to take with the current market conditions. The larger auto manufacturers at least have ICE and Hybrid alternatives in their model line ups. So this allows them to balance production where it's needed. Jaguar, not so much. The all-in investment on EV's has already been made. So it looks like do or die. On the other hand, it appears to be a full year before the first new 2026 models are officially introduced for sales. A lot can happen in a year. But it seems Jaguar is going head-long into this. Guess we'll see. Should be interesting to watch in 2025.
Unfortunately, Jaguar's situation reminds me of the Hooter's Airline saga for those of you who remember.

 

I thought this was well initially but then I realized this may be because they don't have the capacity for what I imagine are 2 different diverse lines of production.

 

It is as strange as the Jaguar ad, and even more strange to see the White House logo at the end. Looks like it was made in the White House. Bewildering!

Wow that is an obnoxiously ANNOYING percussion track that runs with the song. Ba ha ha ha ha, ha ha ha ha.

 

Good point. In their "re-make" there will be less dealerships (so I've read) and EV only. So one can imagine a single location and assembly line. I've read somewhere (probably this Forum) that the pricing will range anywhere from $120,000USD to $300,000USD. Are they kidding ? Well, that will certainly add to their exclusivity. LOL

I just find it difficult to believe that Jaguar is so willing to dilute it's brand equity to such a degree. I believe it was Abraham Lincoln who once said that any Country with no regard to it's past, will have little future worth remembering.

 

Not defending them, but to be fair they not trying to stay in the price bracket we are used to.

Other companies sell product in that range or or more. Why can’t Jaguar if they bring the right product?…Remains to be seen if they will…

Anyway, I definitely don’t feel that they off to a good start ;-0

 

Ironically that was the start of it - they tried to compete in the 'affordable' market, they drove a premium brand into the mass market - which historically Jaguar did not do - it was a car to aspire to - problem is they went down market (which I am sure will offend some) ...

BUT if you want to charge a premium then those that will pay that premium are fussy so if you don't have quality to match you're pretty much done.

You want to charge premium you got to deliver premium - and that goes not only for the car itself but also the reliability and ongoing support ...

 

Another good point. I can remember when Jaguar was viewed price/class wise with say Mercedes. The next step above a Lincoln or Cadillac, and just below the exotic classes. Yes, the introduction of the X series and later variant of the S series. Jaguars for the masses. LOL So Jaguar has been all over the place recently. It's pedigree can't seem to find the right home in a crowded market. It might be true that Jaguar can no longer make it with just a sports/GT and a sedan. And an upscale SUV market market is already there with Land Rover. Of course, all my thinking is a moot point if a buyer doesn't want an EV in the first place, at any price point.

 

One must understand the DEI mindset in order to understand why a company seems willing to throw the baby out with the bathwater. The woke mind virus does not care about the host it destroys, not even a little bit. It is means to an end.

Companies have lost billions (with a b) of dollars over this. Look what Disney did to Star Wars and their massive and loyal fanbase.

 

DEI is dead. As Walmart goes, so goes the USA. From the Wall Street Journal:

 

Contrary to the above, Disney has made $12 Billion off of LucasFilm/Star Wars against an initial $4B purchase:

https://screenrant.com/disney-star-w...ofit-revealed/

Straight from the SEC: https://www.sec.gov/Archives/edgar/d...66/defa14a.htm

Now I still love the first three and don't care what number they are (i.e. Star Wars, Empire, and Jedi) though Jedi was definitely the worst of the three. I didn't care at all for the newer movies. I watched whatever that new baby Yoda thing was and was entertained, but I don't watch most of the spin-offs. I assume some of the others I haven't seen are better than others. I think the dialogue in the Mandalorian was terrible (good story though), but almost all of Star Wars dialogue has been pretty terrible.

Now certainly Disney is making a ton off of Star Wars merch, especially due to so many spin-offs. I'm not a fan boi. I don't know the multiverse or whatever. I like space movies. I don't buy merch. I do all I can to keep my daughter's from focusing too much on one single thing and buy them blocks, games, dresses, and anything -but- branded merchandise. My kids don't have tablets, or phones, and we don't watch television - we watch a lot of movies and documentaries, so I'm pretty a-typical "consumer"

But despite what YouTube content creators who scour the internet for the least bit of whatever they want to call "woke" today and then package and market to people who seemingly do little else other than spoon-feed themselves outrage to stay outrage because that's their hobby, Disney isn't going broke due to whatever it was they are accused of doing to Star Wars. The rest of the company isn't propping up the SW franchise. They made 12B of SW alone - that's about a billion with a B per year.

 

So after all of the arguing and such, Jaguar released a statement

it was a joke.
“Jaguar has revealed it was ‘only joking’ after its radical rebrand and the hugely anticipated public debut of its Type 00 concept car.”



“The insider later admitted the next all-new electric Jaguars would in fact take the form of a mildly facelifted F-Type with a massive battery shoved under the bonnet provisionally named FE-Type, a small run of hydrogen-fuelled continuation XJS models dubbed H-Type, and a load of restomodded C-Types with modern supercharged V8s.

“We’re just gonna keep playing all the stone-cold classics until this entire lark falls in on itself. It’s what the public wants,” the insider added, with a sigh.”


https://apple.news/AXspTj44fQr-k6U2wzw81pQ

 

What does the internet know anyway? It's only a cross-section of the entire world's population, the accumulation of all of mankind's discoveries, achievements, and knowledge from the beginning of recorded history.

Curmudgeons and luddites who don't follow any of the current trends or recent marketing blunders in modern culture? Now those are definitely the "experts" we should be listening to.

"There's no such thing as bad publicity!" grandpa says.

 

I am sure that those accused of "woke" crimes wouldn't agree

 

Guys,
Maybe someone could shed some light toward my question. If the whole DEI gay / trans marketing agenda is such a winning strategy why aren't other auto manufacturers that I've listed below jumping on board and doing the same thing. I could be wrong but I highly doubt that any of these other car manufacturers will decide to cut their own wrists.

Ferrari
Lamborghin
Aston Martin
BMW
Mercedes
Porsche
Audi
McLaren
Dodge SRT division
Ford GT
Etc ..........

For me, it appears as though upper management at Jaguar has intentionally turned their backs toward the straight heterosexual traditional customer. Now they want to focus their energy on what is actually a minority group. Everyone knows this does not make sense. The trans community in the United States is only 1% of the total population.

 

So you think this ad is marketed towards transgender groups? Space outfit people on a barren planet? I mean I guess if you want to assume these paid actors are meant to represent trans people - but to me they represent, as said before, characters from a Star Trek episode - down to the barren planet behind them.

But let's say that yes, these are meant to be transgender/gay people in order to get transgender/gay people to buy a car that is estimated to sell for anywhere from $100k to $300k - the LGBTQ purchasing block is worth an estimated 1 Trillion (with a T) market just in the US alone. In the global market it's estimated at over 3 Trillion. That's according to Merrill Lynch.

The 1 Trillion US market alone is larger than the GDP of all of Australia.

Any company not marketing to those groups (as well as to all other groups) is leaving money on the table.

I don't see the trans/gay angle - it's only there if someone says "well those colors are bright and their haircuts are weird! GAY!"

People like in your link don't have real jobs. Their job is to create content that appeals to a market segment - in this case "straight white males who see diversity as an affront to their being" - and there's tons of money to be made off that segment for sure.


Here's what the Jag ad accomplished: It got all the automotive (and non-automotive) press clamboring over each other to be at the reveal of the concept car.

Yes there was a ton of "outrage" press - mainly fueled by talking faces on YouTube - but there was a ton of other press too - and there was a ton of press at the actual release of the car, which, arguably, wouldn't have been the case if they hadn't created such a controversial teaser ad in the first place.

 

The guy wearing the black color sequence sport jacket with a sheer mesh see-through shirt underneath is the person in charge of this campaign. And he is a gay man. Thus, pushing and highlighting gay/trans through Jaguar.

My question to you is this, why is it that Jaguar the upper executives the gay man and the black sequence sparkly sport jacket feels compelled to highlight and push the gay/trans agenda. You are right The Jaguar brand is for everyone. So why not leave it just generic, instead of heightening the level of the DEI gay/trans agenda. I never saw a commercial of any type that highlighted and promoted heterosexual lifestyles. Because it's not necessary so I was never done. Everyone knows gay and trans people exist. But there's no need to shove it in your face. I say live and let live but don't shove it down my throat. That's not cool.