Jaguar has always been dedicated to next-generation technologies, which now includes electric vehicles.
Jaguar has pledged all of their models will be fully electric by 2025. This will require major investments
and changes to Castle Bromwich, Solihull, and other UK plants in coming years. It was bound to happen.

Jaguar is now striving to balance this future focus along with celebrating their illustrious past. Their slogan
"Never Forget Where it All Began” underlines their commitment to the British roots. For over 80 years, Jaguar
has called the UK home. While I am personally not at all interested in ANY electric vehicle, I am certain
Jaguar will give it a good go, as long as TaTa keeps their mits out of it. I do wish they had maintained at least
one AJ engine offering.

 

Can anyone explain to me how this advertisement is "woke" without quoting an outrage hairspray head who made an outrage piece on the internet?

Woke: "aware of and actively attentive to important societal facts and issues (especially issues of racial and social justice)"

Ok so let's apply it to the ad. Is there anything about issues of society, racial, or social justice? No. There isn't.

There are paid actors, in silly costumes that no one (not the gays, not the blacks, not the asians, not the natives, not the russians, or North Koreans, or hispanics or whites, or anyone) wears. At best they look like teletubbies, or some stylized aliens).

Oh there are some asians, and whites, and black people in the ad - so since they are there that must mean "woke" - which means that if there is diversity in an ad (and there is diversity in society) then something is "woke"?

Is the argument that Jaguar should not feature minorities in ads?

Or is the argument that Jaguar should not feature silly costumes in ads?

What is it about the ad that is "woke" other than the fact that a handful of people WHO MAKE MONEY GENERATING OUTRAGE ON THE INTERNET looked at it and said "OMG, it's WOKE Look at the color of the people in the ad!"

Is it a stupid ad? Sure it is. But there's nothing "woke" about it. There's nothing in there about racial or social justice.

I couldn't imagine being an adult person and being upset about an advertisement on tv, especially to the point where I'd get upset, angry, disappointed about it.

Also this ad has got Jaguar more press than they've had in the past 20 years. Good press, bad press - doesn't matter. Press is press and they have everyone, even people who don't have Jaguars, talking about it.

In any marketing world that's a massive huge success.

 

oh yeah. Huge success by pissing every (most) current Jaguar owner.. They made it

 

Do you think they care that a relative handful of old white dudes on internet forums are upset that they put some minorities in silly costumes in an ad?

They haven't even revealed anything yet and y'all are mad.

If you won't buy another Jaguar because of a 30 second ad that has some minorities in it I don't think Jaguar cares. I don't think anyone cares.

I couldn't imagine not buying a car I wanted or liked because of a commercial. I mean the fragility of that is astounding to me.

Only time will tell if their rebranding is successful.

 

Always the same people doing the same things . Does not fail. Like those aliens in sci - fi films that travel from planet to planet depleting the resources completely , and then moving on to the next. Narcissists . “ Everyone else got it wrong, but now I am here to right the wrongs of everyone that came before me!!!!”

 

when I see this androgynous bug eyed slow motion jelly fish, I have an urge to open up a can of Bud Lite. Lol

 

when I see this androgynous bug eyed slow motion jelly fish, I have an uncontrollable urge to open up a can of Bud Lite. Lol

 

I wouldn't worry about it too much JaGUaR is not the same company as JAGUAR.
The potential upside could be that our "legacy" cars value increases when the world realizes that there will not be another JAG after 2025.

 

I saw the ads. They didn't offend me or anything, but I don't see how they're supposed to make me want to buy their car. Since they're going all EV, they won't be making anything I want anyway. I'd like an F-Type with a V12 and a manual transmission, but they don't make that.

 

X - Formerly Twitter

 

 

It shows kinda how stupid all of the outrage and flame wars are in that the vast majority of those making stuff like this or raging about Jaguar and their flop with this campaign is that none of them own, probably ever would have owned, and would never buy even a more classic styled jaguar into the future. Proof that it is all just inane garbage for literally no reason other than people don't contribute to society in any meaningful way anymore. Really weird phenomenon to be so upset about stuff that ultimately doesn't matter.

 

So lets all calmly agree it is a stupid ad that along with a decision to go all electric will probably destroy the financial viability of the company...or not! .

 

Honestly, having seen the video with that Marketing Director speaking - I am wondering how can you hand over marketing strategy for a luxury carmaker to such a lunatic? He seems to follow a political mission - but how does this relate to a serious luxury brand?

Sorry, but I am one of the 85% that are out of THIS game.

 

This is 100% true. The deplorables are outraged because an advertising agency used actors in a commercial that don't look like them. They're such fragile snowflakes that they don't want to be associated with a brand that even hints that someone besides old, white, christian men could buy one. They're in a cult, and the test for admission is being uneducated and intolerant.

 

The Jaguar re-brand may be the worst ever, but the marketing group is separate from the vehicle design group. I'm withholding judgement until the new Jaguar is unveiled on December 2.
One plus for the commercial is that it has people talking (152 posts in this thread) and has generated anticipation for the reveal.

 

It should be noted that what is being unveiled on 12/2 is not even a concept and definitely not even the recent camo'd one that has been driving around and photographed. Instead, it is just a 'vision' template essentially. It will just be something mocked up with various components and design choices that may (or honestly may not ever) be featured on any of the new vehicles. Sort of like if Pinterest was car design parts and this is basically a vision board. It will surely stir controversy, I have no doubt.

 

of the individual vehicles and the BRAND, is why I joined. I love/loved all of my past and current jaguars (3) as well s my other vehicles, since I enjoy automobiles and everything bout them. So I joined, not only THIS forum, but others. However, NOT for political perspective or opinions. It is all interesting, but distracting. As a junior member, I will remain for the time being.
thanks to all, and I am for the right of everyone and anyone to offer their opinions, on any subject. Is it too much to ask to take it to the appropriate forum?
so I ask, is anyone in need of an original set of 4 Perseus , 20" 2 piece BBS wheels, with used Bridgestone tyres. ? used but not abused. very useable, In ocean county, new jersey. regards to all
Barry

 

It is so sad to read such statements here.
My concern is that a car brand is being politicized.
I want to drive a car that is neither red nor blue (politically).

 

Jaguar has now killed itself off with "wokeness" and love of the weird. Fortunately, it will make my wife's beautiful "unwoke" XJ complete with animal far more valuable as a survivor.