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WOKE is the mentality that is offended by anything, hell bent on minding everyone elses business, that believes 'they' know what is good for everyone, that wants every bizarre fantasy accepted without challenge lest you be accused of some crime that they invent - you cannot disagree with a woke individual on anything ...
Contrary to everyone else, I believe that Jaguar marketing is brilliant! Just look at all the buzz they created in this thread! Sure, it's all negative, but so what? When was the last time do many people were so bonkers about the brand?
This is what the new XJ should look like, IMHO. The evolution of a successful design that is timeless and distinctively Jaguar:
I will never be in the market for a new Jaguar and probably not ANY new car.
All my favorite cars that I have owned were made prior to 2000.
In fact, my favorite cars were about as old as I was when I bought them.
The only reason I own a 2005 car now is that it was owned from new by someone I know.
It was also stupid cheap and I don't regret it.
WOKE is the mentality that is offended by anything, hell bent on minding everyone elses business, that believes 'they' know what is good for everyone, that wants every bizarre fantasy accepted without challenge lest you be accused of some crime that they invent - you cannot disagree with a woke individual on anything .... that's my definition - check out the tolerance paradox.
Our house is a woke free zone - it is also a politically correct free zone - free speech and open minds are welcome - those that are determined to be offended or tell me how to think get shown the door.
Problem for Jaguar is the driving of a premium vehicle into something aimed at the masses - the company car markets and similar - they took a high end brand to a medium and wanted to charge premium for it - Ford tried - but it was Ford - Jaguar lost the plot and was no longer Jaguar, no longer a car you aspired to it was just another run of the mill car competing with all the other run of the mill cars.
If you want a premium brand then you need to be choosy who your customers are, I fully agree with the sentiment that the type that would buy a Jaguar when I was in school wouldn't touch one today.
Learned the hard way with an X350, my XJS is the last Jaguar I will own that's less than 40 years old.
Don't think the new 'thing' belongs in a Jaguar forum ...
That's the Fox Fake News definition. Complete and utter BS.
Here are the stats for the three cable news channels. CNN, MSNBC and Fox News.
CNN has cratered with its viewership. No one is watching CNN. Clear thinking people understand this is nothing more than propaganda fake news.
MSNBC viewership has also significantly declined. Also known to be propaganda fake news.
The viewers of CNN and MSNBC who are primarily Democrats/liberals are so pissed off with CNN and MSNBC because these two cable news outlets have blatantly lied to their audience, misleading their audience into believing something that was not true, is not true and will not happen no matter how much PRAVDA reporting the fake news propaganda reporters spew to their audience. So the once loyal viewers now have abandoned CNN and MSNBC and that's why viewership ratings has basically tanked.
Numbers and statistics do not lie.
I will never be in the market for a new Jaguar and probably not ANY new car.
All my favorite cars that I have owned were made prior to 2000.
In fact, my favorite cars were about as old as I was when I bought them.
The only reason I own a 2005 car now is that it was owned from new by someone I know.
It was also stupid cheap and I don't regret it.
Yeah, this is me too (though my limit is 2016-18, depending on who, what, when, where. I am not anti-EV. I'd drive one for fun, I'd keep one if someone gave me one, but never would I think I'd be saving the planet. It'd be a toy really. In my job I manage change, often huge change, and the response to Jaguar here is not unique and in fact is following near perfectly with sort of the theory of change management. TIme heals all wounds and people like to bicker honestly and often it is cathartic as everyone deals with change differently. I am sort of enjoying watching the show (i.e. Jaguar's re-branding and relaunch and the subsequent reaction). Change is never easy, and often times a band-aid ripping approach is not a bad idea. I do think that the marketing folks (of which I think there are 800!) knew exactly what they were doing and have succeeded in many ways. The ads, the content, the redesign itself won't be what ultimately would potentially lead to failure...it is the price point. For as many people fraught with the ad, changes, etc. there are enough who are buying in. While it has come back down, TATAMOTORS stock was up all day when it was announced. It is a nightmare as a foreign investor to do so, but if I had it all setup, I'd probably by stock at least to float it through to Dec. 2 when I bet it is sure to rise, at least temporarily.
Here are the stats for the three cable news channels. CNN, MSNBC and Fox News.
CNN has cratered with its viewership. No one is watching CNN. Clear thinking people understand this is nothing more than propaganda fake news.
MSNBC viewership has also significantly declined. Also known to be propaganda fake news.
The viewers of CNN and MSNBC who are primarily Democrats/liberals are so pissed off with CNN and MSNBC because these two cable news outlets have blatantly lied to their audience, misleading their audience into believing something that was not true, is not true and will not happen no matter how much PRAVDA reporting the fake news propaganda reporters spew to their audience. So the once loyal viewers now have abandoned CNN and MSNBC and that's why viewership ratings has basically tanked.
Numbers and statistics do not lie.
I hesitate to respond since this is tangential at best, but I do think there is something to point out here. The comparison of network to network of legacy media is highly irrelevant to the overall news landscape anymore. Instead the best comparison is legacy media v. new media and new media, independent media, is absolutely kicking legacy media's tail end and will continue to. Legacy media is done, no matter the network, all of them.
Here are the stats for the three cable news channels. CNN, MSNBC and Fox News.
CNN has cratered with its viewership. No one is watching CNN. Clear thinking people understand this is nothing more than propaganda fake news.
MSNBC viewership has also significantly declined. Also known to be propaganda fake news.
The viewers of CNN and MSNBC who are primarily Democrats/liberals are so pissed off with CNN and MSNBC because these two cable news outlets have blatantly lied to their audience, misleading their audience into believing something that was not true, is not true and will not happen no matter how much PRAVDA reporting the fake news propaganda reporters spew to their audience. So the once loyal viewers now have abandoned CNN and MSNBC and that's why viewership ratings has basically tanked.
Numbers and statistics do not lie.
So what? Fox has been the propaganda arm of the GOP for decades and ratings don't mean a thing. It doesn't matter how many uneducated hillbillies watch Fox, it's garbage, and they get rich milking the rubes. Pravda? You mean the propaganda arm of the russians that the orange idiot bends over for? LOL.
It’s a pity if and when politics enters a car lovers’ forum.
However:
Thanks to Jaguar management, our beloved cars are meant to turn into political statements of sort.
What a shame.
Has anyone seen the new Jaguar Promo? I can’t believe what I was seeing! I’m almost ashamed to be seen in my beloved Jaguar XKR or my XJS or my S Type R…
So what? Fox has been the propaganda arm of the GOP for decades and ratings don't mean a thing. It doesn't matter how many uneducated hillbillies watch Fox, it's garbage, and they get rich milking the rubes. Pravda? You mean the propaganda arm of the russians that the orange idiot bends over for? LOL.
Do you even realize why Fox News started? The left had a monopoly on "journalism". You could not find a single "news network" that would bother to bring you both sides or anything remotely resembling fair and balanced reporting. People got tired of hearing the same left-wing spin all day every day.
The reality is the left hates that the other side even gets to have a voice. The left's first inclination, as with all fascists, is to silence, censor, and suppress all dissent. Nobody on the right wants you or anybody on the left silenced. We don't think that way. Freedom of speech is the 1st Amendment in the US, only to the 2nd, which is honestly only to assure the 1st stays in place against tyranny and fascism. The left has never actually cared about the most important diversity of all, diversity of opinion.
That noise, honestly, is marketing and advertisement, intended to get people looking at them. For better or worse, they've done it, I think. Honestly, in reading that interview, which I hadn't done before, I do understand what Glover and team are doing. I come from a generation where i can understand why they are doing what they are doing but still be OK with not liking it so much. That being said, so is life. Technology changes and moves forward. Like it or not. There are tons of things that have changed over the years that people have absolutely hated, but that are commonplace now. Remember those pesky seatbelts? Or the requirement to keep your children in car seats instead of lying in the space between the rear window and back seat. Ok, so as a kid that was fun, but still. My biggest issue overall is the pricing and that is probably it. With the aggressive European target of effectively making ICE vehicle auto-non-grata by 2035, why not go all in? The idea is sound if you ask me. Again, I don't like it, but I am not sure Jaguar is simply blazing a trail with little thought or external reflection.
Dare I say it, but hasn't Jaguar always been distinctive? Different than pretty much anything else and bucking a lot of trends along the way? This is the exact same thing, but the issue is that all of us older heads...well, let's say more classic, simply are starting to feel left behind, I think. And we are, but that is how this all works. With the massive investment any manufacturer makes into a platform, they have to develop it for the future customer. Not the past or even much of the present. That 10-15% of customers that will go with them, I can only imagine, are the younger of the lot of us by and large. It only make sense. Times...they are a changin;. To every season, turn turn. All that jazz. I don't think they are being run by the chimps over there, so maybe it will work out. Maybe it won't, but I guess they are giving it a go best as they can and honestly, to me, that is quite admirable.
We know exactly where the noise is coming from. As usual, it's another radical left-wing ideologue running an established company into the ground just to promote their own political / ideological agenda.
Do you even realize why Fox News started? The left had a monopoly on "journalism". You could not find a single "news network" that would bother to bring you both sides or anything remotely resembling fair and balanced reporting. People got tired of hearing the same left-wing spin all day every day.
The reality is the left hates that the other side even gets to have a voice. The left's first inclination, as with all fascists, is to silence, censor, and suppress all dissent. Nobody on the right wants you or anybody on the left silenced. We don't think that way. Freedom of speech is the 1st Amendment in the US, only to the 2nd, which is honestly only to assure the 1st stays in place against tyranny and fascism. The left has never actually cared about the most important diversity of all, diversity of opinion.
Educate yourself.
Every word you wrote is wrong. Every. Single. Word.
.
