""Trying to find a gap to exploit is a real challenge," said Hallmark last year on the positioning of the new models. "Nobody is waiting for another competitor to enter a segment. For us to enter, we need to have a winning proposition. It has to have a twist, something relevant to the consumer. But the Jaguar brand should define everything.""

I've called my X-Type a baby JAG from time to time, bc it's smaller than an XJ, but it is of the same style. The new XJs look totally different, and I am ignoring those when I compare looks of the car.

I posted the quote above to highlight the fact that "Hallmark" says JAG has to come up with a twist to enter the market, and something relevant to the consumer.

Well, the X-Type's twist for me is AWD and the smaller size. Also, I'm glad to have a reliable V6 under the hood, and the classic XJ styling has me by the ballz. I put up pics of my X all the time here, bc, it's lowered, it's a Sport model, and looks awesome.

In my opinion, JAG already did this "new twist" thing, and, they did it right with the X-Type. It's an All Wheel Drive, V6 JAG, that looks like a JAG, and, it gets decent MPG, highway mileage is near 30MPG at 75MPH. The X-Type is not perfect, but no car is. This new 4 cylinder rear wheel JAG, that is grasping at the economies of scale (generic platform for future JAG models) to be economically relevant, and, it looks like a lot of cars I already see on the road. I guess I'm a loyalist, but watch, I'll probably buy this car when it comes out. Lol. Did the article mention the Price Point? I imagine 40K.

What I WANT to see is the X-Type re-released today with some engineering hindsight distilled into improvements. That said, sorry to steer this convo back to the X. Forgive me!

 

I would actually consider robbing a bank to drive the

 

Bruce, eyelashes on a Jag are pretty gay. I would only drive it if my X-Type was getting serviced.

 

Agreed. Both about the B99 and the ridiculous generic looking led lights that every single manufacturer is apparently buying from the same Chinese toy shop.

But I have to say, although I have voiced my distaste for the new design direction many times, but I was just thinking about how much better, less Audi-esque and Jaguar-like that new XJ would look with the four individual light arrangement ( and maybe nicer grill and a large leaper) I am going to photoshop it if I am bored later lol.

 

Without seeing the results of your might-photoshop, I'd guess it'll end up evoking a Bentley image. The grille is fairly similar in size and shape, four round lights around it would be fairly Flying Spur -ish.

 

That's a cool looking car (from the first post). The wheels looked too narrow but the rims were nice. Personally I think that's a nice looking car if you want something that stands out a little from the BMW-Audi-Lexus crowd. Those door handle indentations bother me though on second look.