Loyal Owners Help 2017 Range Rover Win IHS Markit Segment Award
Range Rover has highest model loyalty among full-size luxury SUVs.
Land Rover designed the Range Rover to get to the top of almost anything it’s pointed at. Mountain paths, steep inclines, snow-covered hills, muddy slopes, sand dunes – it can reach the peak of every one of those. Now, thanks to devoted Range Rover owners, the 2017 model has gotten to the highest point of a very different type of terrain: the pinnacle of industry analysis organization IHS Markit’s Luxury Full-Size SUV segment.
According to Land Rover, the “Range Rover had the greatest percentage of owners, from 2016 model year and earlier, who returned to market to purchase or lease another Land Rover Range Rover in the 2017 model year.”
IHS Markit’s definition of loyalty is when a new vehicle owner returns to market and buys or leases another new vehicle that’s the same make or model or from the same manufacturer. It analyzed almost 17.5 million new vehicle registrations during the 2017 model year (which started Oct. 1, 2016 and ended Sept. 30, 2017) to determine this year’s award winners.
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Land Rover certainly gave well-heeled buyers something to come back for when it introduced the 2017 SVAutobiography Dynamic. It’s a short-wheelbase, performance-focused model with unique exterior accents, lower ride height, upgraded suspension, tuned chassis, and 550-horsepower supercharged V8. Sign us up.
Only time will tell if Land Rover can repeat history with the 2018 Range Rover. It features updated exterior styling and a refreshed interior with newly available upgrades. We are particularly fond of the Touch Pro Duo infotainment system, 24-way adjustable and massaging front seats, and cabin air ionization. Power for the base supercharged 5.0-liter V8 is up from 510 to 518 horsepower. The SVAutobiography Dynamic is more potent than it was last year, generating 557 horsepower and 516 lb-ft of torque – increases of seven and 14, respectively. Prices for the 2018 Range Rover lineup start at $87,350.