2018 Range Rover Velar Helps Generate More Than $500,000 for a Good Cause

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Auction of the new mid-size Range Rover SUV and other items at the 18th Annual Gala Preview of the 2017 New York International Auto Show raises money to support the East Side House Settlement.

People from all over the world are in the Big Apple right now to see the 2017 New York International Auto Show. More than 1,200 attended last week’s 18th Annual Gala Preview. Only one person made the winning bid for the first 2018 Range Rover Velar in the U.S.

Earlier in the week, Ellie Goulding welcomed the model that will fit in between the Range Rover Evoque and the Range Rover Sport by performing a concert at Hearst Plaza, Lincoln Center. She made no secret of her affinity for the brand, saying, “I have always been a big Range Rover fan and it was a pleasure to be a part of its launch here in the US.”

The winning bidder for USDM Velar #1 got more than just bragging rights, though. They got the satisfaction of knowing they contributed to helping the less fortunate by opening their checkbook for the new mid-size off-roader. Their money, in addition to the money spent by other gala attendees from the worlds of finance, fashion, society, and philanthropy on auction items that included a one-year lease of a 2018 Land Rover Discovery, an Aman:USA luxury travel package, and a weekend at Blackberry Farm in Walland, Tennessee, added up to a more than $500,000 donation to East Side House Settlement. According to a Land Rover press release, East Side House Settlement is “a community-based nonprofit organization providing education and social services throughout the Bronx and northern Manhattan.”

Let’s just hope that whoever won the Velar leaves the pavement behind and takes it off-road. The Velar may not be free, but mud sure is.

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