Get Ready to See More of the 2018 Range Rover Velar

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Jaguar Land Rover has just launched a new media campaign to introduce the North American market to the Range Rover Velar.

If you’re a frequent visitor to Jaguar Forums, you’ve already seen the 2018 Range Rover Velar a lot. We’ve shared its specs and prices, and even up-close shots of it at events. Get ready to see more of the mid-size luxury SUV because Land Rover has officially started its North American media campaign for it.

Part of that includes the above 30-second spot, which Land Rover calls “Respect.” It shows white wolves barking at a bright presence coming through the front gate of an upscale estate. The Velar enters and rolls right up to the beasts, shining its LED lights at them. They quickly go quiet and show reverence to the sleek machine that fills the gap between the Range Rover Evoque and Range Rover Sport. The Velar proceeds to park in front of an attractive home, its mirrors folding in as its door handles retract into the body work. The nav screen tilts back to become flush with the dashboard.

Starting in the middle of September, the 30-second version of “Respect” will air on networks including Bloomberg, AMC, ESPN, Food Network, and NFL Network. Both the 30-second cut and a 60-second cut of the spot will appear on Hulu as advertisements during fall season premieres.

 

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jaguarforums.com 2018 Range Rover Velar

The Velar media campaign includes media partnerships with The Wall Street Journal, Cool Hunting, and Robb Report, which will generate awareness of the vehicle in the Velar’s key demographics, such as people who are interested in reading and learning more about technology, design, style, and business. Land Rover has also teamed up with Condé Nast to connect the Velar with the publisher’s audience. Through that partnership, the Velar be integrated into the 18th annual New Yorker Festival (October 6–8) and displayed throughout that weekend in the Land Rover Theatre at SIR Stage37. The New Yorker will then share video of the Velar across its digital channels.

On top of all that, Architectural Digest, GQ, WIRED, and Vogue will generate custom content that highlights the Velar and the design trends that influenced it.

When Land Rover invites us to drive the Velar during its North American media launch, you’ll be seeing plenty more of it here on Jaguar Forums, too.

Derek Shiekhi contributes to a variety of Internet Brands’ Auto sites, including J-K Forum , Jaguar Forums, and 5 Series. He's also a member of the Texas Auto Writers Association.

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